How To Choose As Seen On TV Products To Sell
Thinking of starting an As Seen On TV ecommerce website?
Online business competition is fiercer than ever.
This is why figuring out what to sell online is a very important strategy.
You’d be surprised how many people set up a store before identifying ecommerce opportunities. This is setting yourself up for failure.
Choosing the right products to sell will impact every other business decision you make.
Forget a pretty theme.
Forget a catchy company name.
Forget about your social media following.
Forget which shipping options you offer.
They’re all important, but the most important thing you must get right from the very beginning is exactly what you sell and how you price those products.
Finding The Best As Seen On TV Products To Sell Online:
Need product ideas for what to sell online?
Regardless of which industry you are in, there are generally two types of products you can sell: commoditized products and niche products.
Commoditized products are essential, high demand, or popular goods or services that can be physical or digital products. These are products everybody needs. Basically, Choose some products what only need a new package.
Commoditized products are what make up the majority of online sales. Think of anything you buy at Walmart or Amazon that has a big brand behind it — food, golf clubs, clothes, kids toys, etc.
Niche products are goods or services that serve a specific customer base and product category.
In many instances, these are unique and one-of-a-kind, handmade products, making them some of the most popular items bought online.
Niche products are often made in small batch runs or on demand. Think of a unique beaded necklace, handmade frozen yogurt or leather iPad cases.
However, many store owners sell a combination of commoditized products and niche products to increase their profit margin.
Take a look at ShopAsseenontv, for instance.
This site aggregates As seen on tv products from across the web, and also offers a few unique products of their own.
Offering only commoditized items, especially if they are popular products sold on major online marketplaces, like Amazon, will make it extremely difficult to become successful.
Larger online retailers and marketplaces can buy items in large quantities, which makes for more profitable products. Your startup likely won’t be able to compete.
Instead, offer commoditized and niche products to your customers while delivering an on-brand experience to set your online shop up for success.
THE VALUE IN UNIQUE
The motivation behind launching our business was a combination of wanting to be in charge of our own destiny and the thrill of making a high quality American-made product that others would enjoy and value.In 2004, we saw an opportunity in a updating an existing kitchen appliances that had not really changed in decades.At that time you could still purchase the same style blenders, ovens,grill and other kitchen small appliances purchased 20 year before: a simple repeated button designs finished with same appearance.After a couple years use it and you needed to purchase a new one.So, we decided to up the game.We started by using local artists as designers and constructed our products using the highest quality materials.The result has been much higher quality and longer lasting product adorned with unique whimsical designs.We started our business because we wanted to create something new, fun and of value.We’ve achieved that.– Jonny Wong, President & Owner, Recolte